The Ultimate Marketing & Sales Mastery : From Fundamentals to Frameworks
100%
50%
100%
100%
Why You Should Attend
Exclusive Offline Sales Module : Adapting traditional strategies to modern needs.
Integrated Marketing Approach : Aligning digital and offline strategies for maximum impact.
Practical Tools & Resources : Sales scripts, pitch templates, and campaign guides.
Industry Insights : Case studies, real-world applications, and market-tested strategies.
What's Inside the Course?
Comprehensive Coverage : Includes both digital and offline sales strategies.
Hands-On Learning: Practical activities and real-world applications.
Exclusive Content: Advanced frameworks and market-tested techniques.
Practical Tools & Resources: Sales scripts, pitch templates, and campaign guides.
Proven Results: Designed for high conversions and business growth.
Course 1 :
Mastering Modern Marketing & Sales for High Conversions
Objective : Develop a strong foundation in sales by understanding customer psychology and market dynamics.
•Key Topics:
Sales in the Digital Era : Challenges and Opportunities
Customer-Centric Selling : The Art of Empathy
The AIDA Model (Attention, Interest, Desire, Action)
Building Trust: The Cornerstone of Sales
Activity : Role-play to identify buyer personas and adapt sales pitches accordingly.
Objective: Learn to communicate effectively, overcome objections, and close deals.
•Key Topics:
Crafting the Perfect Sales Pitch
Active Listening: Turning Customer Pain Points into Opportunities
Storytelling in Sales: Create Emotional Connections
The Power of Open-Ended Questions
Handling Objections: Turn “No” into “Yes”
Activity: Practice sales conversations in pairs with feedback on tone, confidence, and content.
Objective: Harness digital tools to enhance lead generation and customer engagement.
•Key Topics:
Using Social Media for Sales : Strategies for Facebook, Instagram, and LinkedIn
Leveraging CRM Tools for Lead Nurturing
Email Marketing for Conversions : Writing Effective Follow-Ups
Data-Driven Sales : How Analytics Can Transform Your Approach
Activity: Participants create a social media sales strategy for a hypothetical product.
Objective: Master traditional sales techniques that still hold relevance in the digital-first world.
•Key Topics:
Building Relationships Through Personalised Interactions
Networking Like a Pro: Making Every Conversation Count
Door-to-Door Sales Reimagined: Building Local Presence
Retail Selling: Techniques to Engage Walk-In Customers
Aligning Offline Strategies with Digital Campaigns
Activity: Simulation exercise: Pitch a product to a walk-in customer using offline sales techniques.
Objective: Master closing techniques and learn how to build lasting customer relationships.
•Key Topics:
Techniques for Closing the Deal : Scarcity, Urgency, and Reciprocity
Follow-Up Strategies That Win Loyal Customers
Upselling and Cross-Selling Without Being Pushy
Building Long-Term Relationships Through Post-Sale Engagement
Activity: Participants practise closing techniques with scenarios involving upselling and handling customer doubts.
- Comprehensive workbook on sales techniques and market strategies.
- Scripts and templates for both online and offline sales.
- Certificate of Completion.
- 1 Year Of Membership with this Course
💰 Course Fees: This course is INR 499/-, but during the webinar, it’s available at only INR 199/-!
🕒 Early Bird Registration: Register before 28th February for just INR 199/-. After that, the price will be INR 499/-.
📅 Class Starts: 10th March
Course 2 :
The Ultimate Marketing & Sales Mastery
Module 1: The Psychology of Selling
- Understanding Buyer Behaviour and Decision-Making.
- The Role of Emotions and Logic in Purchases.
- Building Trust and Authority in Sales Conversations.
Module 2: Marketing Fundamentals
- Marketing Mix: The 4Ps Reimagined for the Digital Age.
- Understanding Target Audience & Market Segmentation.
- Positioning Strategies to Stand Out in Crowded Markets.
Activity:
SWOT Analysis of a chosen product.
Module 3: The Sales Process Framework (SPIN Selling)
- Situation, Problem, Implication, Need-Payoff Explained.
- Structuring Sales Conversations to Guide Buyers Naturally.
- Identifying and Addressing Pain Points Effectively.
Module 4: Pipeline Management & Lead Nurturing
- Building and Managing a High-Converting Sales Funnel.
- Lead Qualification Frameworks (BANT, CHAMP).
- Automating Follow-Ups Without Losing Personal Touch.
Activity: Draft a lead qualification process for a real product.
Module 5: Omnichannel Marketing for Consistency
- Integrating Digital, Social, and Offline Channels.
- Using Content to Attract, Engage, and Convert Leads.
- Leveraging Video Marketing for Higher Engagement.
Module 6: Social Selling & Influencer Partnerships
- Social Media Strategies for Sales Growth.
- Collaborating with Micro-Influencers and Advocates.
- Measuring ROI in Social Selling Campaigns.
Activity: Plan a cross-channel marketing campaign.
Module 7: Storytelling in Sales
- Crafting Stories That Sell: Hero’s Journey Framework.
- Connecting Brand Values with Customer Needs.
- Storytelling Techniques for Offline and Online Pitches.
Module 8: Closing the Deal
- Mastering Scarcity, Urgency, and Reciprocity.
- Overcoming Objections with Confidence.
- Pro Techniques: Assumptive Close, Alternative Close, and More.
Activity: Practice closing techniques in paired role-plays.
Module 9: Building Local Presence & Brand Loyalty
- Revamping Traditional Sales Methods for Today’s Market.
- Engaging Walk-In Customers with Personalisation.
- Creating an Offline-Online Synergy.
Module 10: Event-Based Selling & Networking
- Strategies for High-Impact Trade Shows and Events.
- Building and Maintaining Professional Networks.
- Elevator Pitch Perfection: Selling in Under 60 Seconds.
Activity: Simulate an in-person sales pitch scenario.
Module 11: Analysing Sales & Marketing Performance
- Understanding KPIs: From Impressions to Conversions.
- Using Analytics Tools (Google Analytics, CRM Insights).
- Budgeting and ROI Tracking for Campaigns.
Module 12: Customer Retention & Upselling Strategies
- Post-Sale Engagement: Building Long-Term Relationships.
- Upselling and Cross-Selling Frameworks for Increased Revenue.
- Leveraging Loyalty Programmes for Repeat Customers.
Activity: Design a customer retention strategy for a chosen business.
Module 13: Industry Masterclass
- Insights from a Guest Speaker (Industry Leader).
- Discussion on Emerging Trends and Future Opportunities.
Module 14: Capstone Project Presentation
- Participants create a comprehensive sales and marketing plan for a real-world product or service.
- Feedback and evaluation by experts.
- Exclusive Sales Frameworks: SPIN, BANT, and Storytelling Techniques.
- Templates & Tools: Ready-to-use scripts, funnels, and campaign guides.
- Certificate of Mastery: Industry-recognised certification.
- Bonus Materials: Lifetime access to recorded sessions and future updates.
💰 Course Fees: This course is Now at INR 5000/-
🕒 Early Bird Registration: Register before 28th February for just INR 5000/-. After that, the price will be INR 10000/-.
📅 Class Starts: 10th March
This Course Can Be
Marketed As A Premium
Offering Due To:
⏳ Advanced content and frameworks.
💻 Expert involvement and industry-recognized certification.
💰 Lifetime access to resources and updates.
💡Lifetime membership and community support
