Freshsales is a sales CRM with a built-in phone and Freddy AI, part of the Freshworks family and priced per user. Pitch2Sale is a sales-and-delivery CRM that carries one deal from the first call to the paid invoice, priced per workspace.
Freshsales details as of Oct 2026 · verify before publishing
Who should pick which
Both are good tools. They are built for different teams.
If you want a low-cost sales CRM that sits next to Freshdesk and Freshchat, Freshsales is a sensible choice. If your team sells on the phone and then has to deliver and bill the work, read the right-hand column.
Pick Freshsales if
You live in the Freshworks family
You already run Freshdesk or Freshchat and want the sales CRM from the same vendor.
You want to start at zero cost with a tiny team. Freshsales lists a free plan for small teams. Pitch2Sale has no free tier.
You need CPQ for product quotes. Freshsales offers CPQ licences on its plans. Pitch2Sale has proposals and estimates with line items, not a product configurator.
You depend on a big app marketplace. Freshworks connects to far more tools out of the box. Pitch2Sale has a REST API, webhooks and a short list of live integrations; Zapier is still coming.
Pick Pitch2Sale if
Your team sells, then delivers
Your reps live on the phone. Browser calling with outcomes and callbacks, recordings with AI summaries, live translation in 43 languages, and listen, whisper and barge for managers.
Won is not the finish line. Proposals, contracts, projects with timesheets, invoices and Stripe or Razorpay payments sit on the same record as the deal.
You want AI that does work, with a human gate. AI voice agents that place calls on your Retell account, and an AI Team add-on whose risky actions wait in an approval inbox.
You do not want a bill per seat. You pay per workspace; each plan includes 1, 5, 25 or unlimited users.
Side by side
What each one does natively
Native means built in, without a marketplace app or a separate product. Where Freshsales needs a higher plan, the note says so.
Pitch2Sale20½ / 23
Freshsales15½ / 23
Running tally of the rows you have scrolled past. Full = 1, partial = ½. The rows were chosen for a team that sells and delivers, so this is not a neutral score.
Capability
Pitch2Sale
Freshsales
Selling
Leads, contacts and custom fieldsCustom objects too
All plans. Custom objects from Growth.
Custom fields; custom modules on higher plans.
Multiple pipelines
From Essentials.
Multiple pipelines on paid plans.
Email from Gmail or OutlookWith open and click tracking
All plans.
Built-in email with tracking.
Outreach sequencesMulti-step, can skip when the lead replies
From Essentials. A/B test on reply rate.
Sales sequences from the Pro plan.
WhatsApp on the lead
From Essentials, via WhatsApp Cloud API.
SMS and WhatsApp from the Growth plan, through Freshworks messaging.
SMS on the lead
From Essentials.
Same as WhatsApp.
Calling
Browser callingOutcomes, notes, callbacks
From Essentials. Warm and cold transfer, voicemail drop.
Built-in phone.
Recordings and AI call summary
Play recording on the timeline, AI Summary from the transcript.
Call recording; Freddy AI summaries on higher plans.
Listen, whisper, bargeFor managers on live calls
Reporting → Live Calls.
Call monitoring on higher plans.
Live translation on calls43 languages
Pick one of 43 languages in the dialer.
Not found as a built-in calling feature.
Inbound ring groups and routing
Simultaneous, round robin or sequential; rules by lead status, owner or field.
Call routing and IVR in the built-in phone.
AI
AI deal coach and email drafts
From Essentials.
Freddy AI: lead scoring, email drafting, deal insights.
AI voice agents that place callsCampaigns with quiet hours and pacing
Growth and Scale. Runs on your Retell account.
No native outbound voice agent.
AI agents that work the pipelineSource, reach out, triage, book
AI Team add-on. Risky actions wait in an approval inbox.
Freddy AI Agent add-on, billed per session.
After the saleproposals, contracts, projects, invoices
Proposals from the deal
From Essentials. Accepted proposal can become a contract.
Quotes through CPQ.
Contracts with e-signature
From Essentials. Clients sign in the client portal.
E-sign through CPQ or apps.
Projects and timesheetsBudget and time-based billing
From Essentials.
Not a delivery tool.
Invoices and credit notes
Invoices on all plans; credit notes from Essentials.
Through accounting integrations.
Online payments
Stripe and Razorpay on your own accounts. INR invoices route to Razorpay.
Through apps.
Support tickets and knowledge base
Growth and Scale.
Freshdesk, a separate product.
Price and ecosystemwhere Freshsales leads
Free plan
No free tier.
Free plan for small teams.
CPQ for product quotes
Proposals and estimates with line items, optional items and client-editable quantities.
CPQ licences on paid plans.
App marketplace
REST API, webhooks and a short list of live integrations. Zapier coming.
Freshworks Marketplace.
Pricing modelnot scored
How you pay
Per workspace. Plans include 1, 5, 25 or unlimited users.
Per user per month, plus add-ons.
Free option
No free tier.
Free plan for small teams, plus trials.
Starting price
placeholder
placeholder verify on freshworks.com
Billing in INR
INR or USD. INR prices plus 18% GST.
Regional pricing, including INR.
NativePartial, add-on or appNot native
Freshsales features and plans as of Oct 2026, from Freshworks' public pricing pages and 2026 reviews; verify before publishing. Pitch2Sale entries list the lowest plan that includes each feature.
Switching
Moving from Freshsales, honestly
Pitch2Sale has an Import from CRM tool, but today it connects to Close only, and Freshsales is not on its list. So a Freshsales move is a spreadsheet move, and here is what that covers.
01
Export from Freshsales
Export your contacts or accounts from Freshsales as a CSV file.
02
Import into Leads
Leads → Import. Map columns to fields, choose Skip, Update existing or Create new for duplicates (matched by email, then phone), pick a default status and owner. Up to 10,000 rows and 10 MB per file.
03
Check the report
Import Complete shows imported, updated, skipped and errors, with a downloadable error report. There is no undo, so choose Skip when unsure.
!
What does not come across today
Deals, notes, emails and call history do not import from Freshsales automatically. Each row brings a lead, its primary contact, address and tags. Talk to us if your history matters.
Leads · Import · Mappingfreshsales-contacts.csv
Account name→Lead Name
Emails→Contact Email
Work→Contact Phone
First name→Contact First Name
Job title→Contact Title
Website→Website
Lead score→-- Skip this column --
Duplicates: SkipOwner: Nina AlvarezPreview 5 rows
“Freshsales handled the calls. Pitch2Sale handles the calls and everything after them: the contract, the hours and the invoice.”
Managing director, consultancyplaceholder quote
Questions
Before you switch
Can I import my Freshsales data directly?
Not yet. The Import from CRM tool connects to Close today, and Freshsales is not on its list. Export your records as CSV and import them into Leads with column mapping and duplicate handling.
Can I keep Freshdesk for support?
Yes. There is no built-in sync between Pitch2Sale and Freshdesk today, so decide which tool owns each contact. Pitch2Sale also has its own tickets and knowledge base on Growth and Scale.
Is Pitch2Sale priced per user?
No. You pay per workspace, and each plan includes users: Solo 1, Essentials 5, Growth 25, Scale unlimited. Adding a teammate does not change your bill until you pass the plan limit.
Is there a free plan?
No. Pitch2Sale has no free tier and no free trial today. Pick the plan that fits; your data is kept and stays exportable.
Do the AI voice agents cost extra?
Voice agents are included on Growth and Scale. They run on your own Retell account and Twilio SIP trunk, so call minutes are billed by those providers. The AI Team is a separate add-on, enabled per workspace.
Can calls be translated live?
Yes. Pick one of 43 languages from the Live translation menu in the dialer before or during a call.
Try it on your own pipeline.
Bring a CSV of your Freshsales contacts and see your first deal end-to-end.