Google Lead Forms
Google Ads lead form submissions become leads in Pitch2Sale within seconds. Google's test submissions are recognised and left out, repeats are ignored, and every new lead is de-duplicated and scored.
From ad form to lead in one hop
Google sends the answers straight to your webhook URL with the key you chose. Pitch2Sale checks the key, then files the lead.
Fleet tracking quote
Summit Logistics
- 01Someone submits your lead form on Google Search or Performance Max.
- 02Google posts the answers to your Webhook URL, with your key.
- 03Pitch2Sale checks the key. Google's test leads are acknowledged and not saved.
- 04Repeats are ignored and duplicates are handled by your rule.
- 05The lead is created with your default status and owner, then scored.
What it does in Pitch2Sale
Leads in seconds
Submissions arrive as they happen, without CSV downloads from Google Ads.
Your key, every time
Each delivery must carry the key you set, or it is rejected.
Test leads stay out
Google's test submissions are acknowledged so Google is happy, but never become leads.
No duplicates
Repeated deliveries are ignored, existing leads are matched by email or phone, and new leads are scored.
Set it up
- Open Settings → Lead Capture → Google Lead Ads.
Admins can set it up.
- Click Connect form.
Give it a name and a Webhook key, a secret string you choose.
- Choose the rules.
On duplicate, Match on, Default status and Default owner, then Create connection.
- Copy the Webhook URL.
- Finish in Google Ads.
In your lead form, open Delivery options → Webhook, paste the Webhook URL and the same key.
- Send test data.
Google's test is accepted and not saved, so your lead list stays clean.
What syncs, and what does not
| Direction | What | When |
|---|---|---|
| Google → Pitch2Sale | A new lead with contact name, email, phone, job title and company, source Google Lead Ads | A lead form is submitted |
| Google → Pitch2Sale | Other form questions, as custom fields | With each lead |
| Google → Pitch2Sale | Nothing saved for Google's test lead | You click Send test data |
| Not synced | Campaign and keyword names stay in Google Ads, and no conversions are sent back to Google | — |
Common questions
Do I link my Google Ads account?
No. You paste a URL and key into the lead form's webhook settings.
Can I change the key later?
Create the connection again with a new key, then update it in Google Ads.
Will a test submission create a lead?
No. It is recognised and skipped.
Do conversions go back to Google Ads?
Not yet.
Search ad leads, straight to the pipeline.
Connect a Google Ads lead form and send test data in a few minutes.