Meta Lead Ads
Facebook and Instagram lead form entries arrive in Pitch2Sale as leads, within moments of the form being sent. Each delivery is signature-checked, repeats are ignored, duplicates are merged, and the new lead is scored and assigned.
From ad form to scored lead
Meta tells Pitch2Sale a form was sent. Pitch2Sale checks the signature with your app secret, fetches the answers with your page token, and files the lead.
Spring demo offer
Helios Energy
- 01Someone fills in your lead form on Facebook or Instagram.
- 02Meta sends a signed webhook. Pitch2Sale checks it against your app secret.
- 03Pitch2Sale fetches the full answers from Meta with your page token.
- 04Repeats are ignored and an existing lead with the same email or phone is updated or skipped, as you chose.
- 05The lead is created with your default status and owner, then scored.
What it does in Pitch2Sale
No middleman
Facebook and Instagram lead forms connect straight to Pitch2Sale, with no Zapier step in between.
Signature-checked
Every delivery is checked against your Meta app secret before anything is written.
Custom questions kept
Name, email, phone, company and job title fill the lead, and your own questions become custom fields.
De-duplicated and scored
Match on email, phone or either, choose update, create or skip, and new leads are scored and assigned.
Set it up
- Open Settings → Lead Capture → Meta Lead Ads.
Admins can set it up.
- Click Connect page.
Give the connection a name.
- Fill in your Meta details.
A Verify token you choose, the App secret from your Meta app's basic settings, and a long-lived Page access token with lead retrieval access.
- Choose the rules.
Pick On duplicate, Match on, Default status and Default owner.
- Create the connection.
You will see "Connection ready — finish in Meta" with your Callback URL.
- Finish in Meta.
In your Meta app's Webhooks settings, subscribe to leadgen with the Callback URL and Verify token, then subscribe your Page.
What syncs, and what does not
| Direction | What | When |
|---|---|---|
| Meta → Pitch2Sale | A new lead with its contact, your default status and owner, and source Meta Lead Ads | A lead form is submitted |
| Meta → Pitch2Sale | Answers to your own questions, as custom fields | With each lead |
| Meta → Pitch2Sale | Updates to an existing lead, if you chose Update on duplicate | The email or phone already exists |
| Not synced | Ad and campaign names stay in Meta, and nothing is sent back to Meta | — |
Common questions
Can I sign in with Facebook instead of pasting tokens?
Not yet. You paste the app secret and page token once.
Can I change a token later?
Secrets are never shown again. Delete the connection and create it again with the new token.
Meta sent the same lead twice.
It is recognised and ignored.
Can a new ad lead get an instant reply?
Yes. Instant Response can reply to new leads from chosen sources, including Meta Lead Ads.
Ad leads in seconds, not spreadsheets.
Connect a Facebook page and watch your next lead form land as a scored lead.