Retell
Retell powers the AI voice agents in Pitch2Sale. Connect your own Retell account, link your numbers, and let an agent call one lead or work through a paced campaign. Every call comes back to the lead with its transcript and recording.
From campaign to booked meeting
Pitch2Sale asks Retell to place the call with your agent's prompt and voice. Retell sends the result back in a signed message, so only your account can write calls to your leads.
Summit Logistics
Summit Logistics
- 01A campaign picks the next lead inside your calling window, skipping the do-not-call list.
- 02Pitch2Sale asks Retell to place the call with your agent's prompt, voice and languages.
- 03The agent talks to the lead, and can book a meeting on a real calendar mid-call.
- 04Retell sends a signed webhook when the call ends.
- 05The call is logged on the lead with transcript, recording and duration.
What it does in Pitch2Sale
Your prompt, your voice
Set the prompt, voice, models, one or several languages or auto-detect, voicemail, transfer and booking rules.
Call with agent
Send an agent to call a single lead straight from the lead page.
Paced, not blasted
Run a smart view or lead list with concurrency, calls per minute, a calling window and auto-pause on abandoned calls.
Checks before dialling
Marketing campaigns skip leads without AI-voice consent, and the do-not-call list is always respected.
Set it up
- Open Settings → Calling → Voice Agents.
It shows Connect Retell to get started. You need the Settings edit permission.
- Enter your Retell details on the Provider page.
Paste your Retell API key and webhook secret, plus the Twilio SIP trunk details Retell uses to place calls, then save.
- Link your numbers.
Under Phone numbers, click Connect to Retell on each number the agents should use.
- Create an agent.
Click New agent, fill in the name, language, voice and models, general prompt and begin message, and tick the calling-consent attestation.
- Test it.
Use Test call to hear the agent, then click Activate.
- Put it to work.
Use Call with agent on a lead, or go to Campaigns → New Campaign and click Launch.
What syncs, and what does not
| Direction | What | When |
|---|---|---|
| Pitch2Sale → Retell | Agent settings: prompt, voice, models and languages | You save or activate an agent |
| Pitch2Sale → Retell | A dial request carrying the lead and agent | Call with agent, or a campaign's next slot |
| Retell → Pitch2Sale | Live call status and transcript on the lead | While the call runs |
| Retell → Pitch2Sale | A call activity with transcript, recording and duration | The call ends |
| Retell → Pitch2Sale | A calendar event | The agent books a meeting mid-call |
| Not synced | Retell billing and usage, and changes made to agents directly inside Retell | — |
Common questions
Do I need my own Retell account?
Yes. Agents run on your Retell account and the SIP trunk you connect, so you control usage and cost there.
Can I bring an agent I already built in Retell?
You can start a new agent from an existing Retell agent. After that, edit it in Pitch2Sale; later changes made in Retell are not pulled back.
Which leads will a campaign call?
Leads in your smart view or list, inside the calling window, not on the do-not-call list, and for marketing calls only those with AI-voice consent.
Can I listen in?
Yes. The campaign monitor shows connect rate, qualified leads and meetings booked, and lets you listen live.
Let the agent make the first call.
Connect Retell on Growth or Scale, test your agent on one lead, then launch a paced campaign.