WhatsApp Cloud API

Message leads from your official WhatsApp Business number. Send approved templates from the lead page, see whether the 24-hour window is open, and get replies on the lead's timeline.

Talk to our teamRead the help guide
CategoryCalling & messaging
Data flowTwo-way
SetupSet up with our team
PlansEssentials, Growth and Scale
How a message moves

From template to reply on the lead

Pitch2Sale sends through Meta's official API. Meta sends delivery updates and replies back, signed with your app secret, and Pitch2Sale checks the signature before it writes anything.

Pitch2Sale · WhatsApp Session closedSession open

Northwind Traders

Templatefollow_up_quote
Sent byRaj Malhotra
StatusDelivered
WhatsApp Business

Northwind Traders

NumberAcme Sales Co.
Delivered
  1. 01Raj opens Northwind Traders and clicks WhatsApp. The session is closed, so a template is required.
  2. 02He picks an approved template and fills in its variables.
  3. 03Pitch2Sale sends it through the WhatsApp Cloud API.
  4. 04Meta reports delivery, then the lead's reply, in a signed webhook.
  5. 05The reply lands on the timeline and the 24-hour session opens for free text.

What it does in Pitch2Sale

01 · Official number

The Business API, not a phone

Messages go from your verified WhatsApp Business number through Meta's own API.

02 · Templates

Approved templates, filled in

Pull approved templates from Meta and fill in their variables before you send.

03 · Session window

Know when you can reply freely

The lead shows whether the 24-hour window is open, and free text is blocked when it is closed.

04 · One record

Replies on the lead

Delivery statuses and replies land on the lead's timeline and in the Inbox.

Set it up

  1. Ask our team to connect your number.

    There is no self-serve screen yet. We save your WhatsApp Business Account ID, phone number ID, access token and app secret for your workspace.

  2. Create your templates in Meta Business Manager.

    Templates must be approved by Meta before you can send them.

  3. Sync templates.

    In the lead's WhatsApp composer, open the template picker and click Sync templates from Meta.

  4. Send the first message.

    Open a lead, click WhatsApp, pick a template and fill in every variable.

What syncs, and what does not

DirectionWhatWhen
Pitch2Sale → MetaA template message, or free text while the session is openA rep sends from the lead
Meta → Pitch2SaleDelivery and read status on the messageMeta reports it
Meta → Pitch2SaleInbound replies, on the lead's timeline and in the InboxThe lead writes back
Not syncedCreating or editing templates (done in Meta Business Manager), and attachments, which the Cloud API connection does not send yet—

Common questions

Why can't I type a normal message?

The 24-hour session is closed. WhatsApp only allows approved templates until the lead replies.

Can I send files?

Not on the Cloud API connection yet. Personal WhatsApp numbers can send attachments.

Where do I make templates?

In Meta Business Manager. Once approved, click Sync templates from Meta to use them.

How is this different from WhatsApp numbers?

The Cloud API uses your official business number through Meta. WhatsApp numbers link a phone's WhatsApp by QR code.

Your business number, on every lead.

Tell us your WhatsApp Business details and we will connect the Cloud API for your workspace.

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